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Google Boosts Legitimate Content Sites

GOOGLE THIS: Google has posted a notice on their site today announcing they will rank sites lower in their search results based on the number of copyright violation notices attached to them, insisting it will “update” its “algorithms” to “help users find legitimate, quality sources of content more easily—whether it’s a song previewed on NPR’s music website, a TV show on Hulu, or new music streamed from Spotify.” It is a move long advocated by the music industry, and given the dominance of Google in the search market and the documented importance of sites appearing on the first page of search results, it is potentially a significant development. according to the RIAA’s Cary Sherman: “This should result in improved rankings for the licensed music services that pay artists and deliver fans the music they love. This change is an important step in the right direction—a step we’ve been urging Google to take for a long time—and we commend the company for its action. The online marketplace for the hundreds of licensed digital services embraced by the music business is better today than it was yesterday.” (8/10p)

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