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The Race Goes to the Swift

SWIFT RESPONSE: The new Taylor Swift single, “We Are Never Ever Getting Back Together,” from the upcoming Big Machine album Red, should do in the neighborhood of 600k its first week. Will it break the one-week record of 636k set by Flo Rida’s “Right Round"?  Lady Gaga has the biggest debut for a female, with “Born This Way” at 448k, which was accomplished in only three days. The biggest single week for a female artist is the 610k set by Ke$ha’s “Tik Tok” during Christmas of 2009. Red comes out Oct. 22. (8/15p)

COME ALL YE FAITHFUL
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ADELE GETS HER FIRST TV SPECIAL
Sussman gets the collar. (10/19a)
SONG AND RECORD OF THE YEAR: OUR GRAMMY PREDICTIONS
Beer and Glickman collaborate on the Spot. (10/20a)
"EASY" IMPACT: ADELE'S AIRWAVE TAKEOVER
Another domino falls. (10/18a)
A MOVING HITS LIST
For Adele, it's "Easy," for the Grammys, not so much. (10/20a)
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(Adele.)
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