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VEVO Facts and Figures

VEVO FACTS AND FIGURES: VEVO released its Q2 2012 Music Video Viewership Report this morning and here’s some of its data. There were 40 billion music videos were watched globally in the last year (July 2011-June 2012), with 9.3 billion music videos watched during that time in the U.S, for an average of 103 million worldwide watched per day, 3 billion each month. Monthly viewers are up 6.5% year-over-year, with monthly streams up 9.6%.Mobilecontinues to be VEVO’s fastest-growing platform, with 18 million apps downloaded to date, up 146% from last year. Mobile traffic doubled with over 1.3 billion streams worldwide, with active users growing nearly 33% to 5 million, watching a monthly average of 15 videos, an increase of 11%. More stats: 78% of users agree that watching a song’s music video has made them like that particular song or artist more, while 56% of users agree that they listen to more music overall because of online music video availability and 71% agree that they discover new music through browsing and watching music videos online.The most popular artists on Independence Day and Memorial Day holidays were Carly Rae Jepsen, Justin Bieber, Jennifer Lopez, David Guetta, One Direction and Rihanna. (9/11p)

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