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X Factor Sets Social Media Record for Premiere

X MARKS ITS SOCIAL MEDIA SPOT: Despite the fact Fox’s season two premiere of The X Factor failed to attract as many viewers as NBC’s The Voice (see Rumor Mill item below), it did top that show in one category: social media. Simon Cowell’s music competition managed to generate an all-time record 1.4 million viewer comments on Facebook and Twitter, according to Mashable.com. In comparison, The Voice’s Monday debut spawned 202k social media posts, while last year’s X Factor premiere grabbed 190k, with this year’s number representing a 624% growth. Second-highest is ABC Family's Pretty Little Liars episode in June, which sparked 890k social media responses. (9/13p)

HITS LIST IS HAVING
A HEAT WAVE
Pass the BBQ sauce. (7/3a)
TOP 20: A LIL MORE OF THE SAME
Like a broken record... (7/1a)
WATCH THIS
We aim to please. (7/3a)
BLACK MUSIC MONTH:
6 IN THE MORNIN'
Origin story of the real OGs (7/3a)
PRE-HOLIDAY PONDERING:
POP TOP EDITION
Have another Beer, we insist. (7/2a)
WHAT NEXT?
The biz ponders action after some reflection.
GRAMMY SPECULATION
100% guaranteed to be somewhat accurate, probably.
BLACK MUSIC MONTH
...continues.
TRUMP'S IN THE BUNKER
Just to inspect it, though.
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