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X Factor Sets Social Media Record for Premiere

X MARKS ITS SOCIAL MEDIA SPOT: Despite the fact Fox’s season two premiere of The X Factor failed to attract as many viewers as NBC’s The Voice (see Rumor Mill item below), it did top that show in one category: social media. Simon Cowell’s music competition managed to generate an all-time record 1.4 million viewer comments on Facebook and Twitter, according to Mashable.com. In comparison, The Voice’s Monday debut spawned 202k social media posts, while last year’s X Factor premiere grabbed 190k, with this year’s number representing a 624% growth. Second-highest is ABC Family's Pretty Little Liars episode in June, which sparked 890k social media responses. (9/13p)

A HOLLY, JOLLY
HITS LIST
A December to remember (12/6a)
REVENUE CHART:
MALONE IS MONEY
Yet another post about Post (12/6a)
TAYLOR LIGHTS HER "CHRISTMAS TREE"
With lots of shiny tinsel (12/6a)
THE HAPPY WARRIOR OF THE RECORD BUSINESS
What a great guy (12/6a)
GRAMMY CHEW: WHO ARE THESE PEOPLE, ANYWAY?
Those who fail to learn from the past are destined to repeat it. (12/6a)
EGGNOG!
Ours is mostly bourbon.
MISTLETOE!
Delicious in salads.
CHESTNUTS!
Ours are roasting, but it could be these slim-fit jeans.
WEED!
An entire Christmas tree made of it. Is what we want for Christmas.
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