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Friday, October 19, 2012

Clear Channel Backs Taylor Swift's Red

RED ALERT: Clear Channel will promote Taylor Swift’s new album Red, which comes out Monday (10/22) on Scott Borchetta's Big Machine label, across all platforms. Ryan Seacrest will host a 25-minute iHeartRadio album release party, airing across all Clear Channel radio stations and available on demand at iHeartRadio.com, beginning 4 p.m. on day of release. An "Artist Integration Program" across four formats will feature eight of the tracks from the album, along with a series of on-air spots to drive listeners online to exclusive interview and video content. Now through Nov. 9, all Clear Channel Top 40 stations will also offer listeners the chance to text-in-to-win the "24-Hour Dream Life" contest, with a winner and three friends flown on a private jet to join Swift for a behind the scenes tour of her new show, front row concert seats at two of her tour stops, a backstage meet and greet and a signed guitar. (10/19p)

 
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