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Eminem Bows Detroit Rubber Reality Series

BURNING RUBBER: Detroit Rubber, a reality series executive produced by Eminem and Paul Rosenberg that follows Rick Williams and Roland “Ro” Coit, owners of Burn Rubber, the city’s preeminent sneaker shop as they attempt to balance family life with their growing business in a tough economic climate, premiering tonight on ex-NBC President Ben Silverman’s online LOUD network at www.youtube.com/Loud. "The guys from Burn Rubber represent what Detroit Hustle is all about: passion, pride and hard work,” says Eminem. “We’re excited to show the world what they’ve created here in The D." Friends and self-proclaimed "sneakerheads," Williams and Coit were first-time business owners when they purchased the Royal Oak, MI-based Burn Rubber from its previous owner back in 2007. Since then the store become not only a staple in Detroit's sneaker and streetwear culture, but is known internationally as a top shopping destination for those seeking hard-to-find shoes. The show is a joint venture between Silverman and Drew Buckley's Electus and Shady Films's Eminem and Rosenberg. (1/29p)

NEAR TRUTHS: OFF AND RUNNING
The lay of the land at the top of the year (1/24a)
O-ROD MANAGEMENT
IN PLAY?
America's most wanted (1/20a)
HITS LIST GETS ANIMATED
Lin-Manuel and Ken sing in harmony, inspiring industry applause. (1/25a)
MEAT LOAF,
1947-2022
The dashboard light has dimmed. (1/21a)
SONG REVENUE: SOME ENCHANTED DAWN
Winning hands in the early action (1/20a)
OOH, LAS VEGAS
You're gonna make a poor boy outta me.
HOW I WISH THAT THERE WERE MORE
...than 24 hours in a day.
PALMS SWEAT, BLACKJACK
on a Saturday night
SIN CITY
Lamborginis and caviar Dry martinis, Shangri-La
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