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Plen to INresidence

RETURN OF THE ATTACK HAMSTER: Promo legend Michael Plen has been named VP Marketing and Promotion at INresidence, the artist services division of INgrooves Fontana. The appointment was announced this morning by INresidence SVP Bryan Mead. “Michael has helped shape the modern music business and is responsible for the development of many iconic artists’ careers,” said Mead. “His passion for music and expertise in radio promotion, marketing, brand integration and licensing will be invaluable to INresidence projects as well as the larger INgrooves Fontana label family.” Added Plen: “I’m psyched to be working with Bryan, Dave, Robb and Jay at a place that’s truly built on fantastic music and the infinite ways people can discover it technologically and culturally. It feels like a rocket ship-chemistry lab of artistry that is creating new innovation—and no, HITS didn’t put those words in my mouth.” In case you’re new to these parts, Plen built his rep at I.R.S. during the early days of PoMo, transitioning to SVP Promotion for Virgin, where he put points on the board year after year. He’ll work out of INgrooves Fontana’s L.A. headquarters beginning on April 1. Shoot him an email at [email protected] or [email protected]. (2/14a)  

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