WWVA Atl flips to PoMo

A FLIP RESPONSE: WWVA/WWLG Atlanta has flipped from Rhythm to PoMo. The former WILD 105.7 and 96.7 is now RADIO 105.7 (with expanded coverage on 96.7 FM). "Our goal is to offer Atlanta listeners a different genre of music while providing the best programming and listening experience available," proclaims Clear Channel Atlanta President Matt Scarano. “The area is home to Talk, Hip-Hop, Country, Top 40 and Classic Hits formats, but RADIO 105.7 will bring fresh alternative music back to Atlanta – which is something our listeners are currently missing.” You can check out what's on the air at Radio1057.com or via the iHeartRadio app. Playing as we write this: "Flagpole Sitta" by Harvey Danger. (3/28p)