Freston, will.i.am, Kaskade Honored at Branding Conference

THEY ARE ICONS: What do ex-Viacom and MTV ruler Tom Freston, EDM pioneer Kaskade, skateboard legend Danny Way, pop star will.i.am and advertising mogul Lee Clow have in common other than not one will ever see this item? All will be honored with the first-ever PTTOW! Icon Awards at the organization’s fifth annual invitation-only summit, taking place May 1-3 at Terranea Resort in Rancho Palos Verdes, CA. The PTTOW! confab “brings together inspiring leaders from the world’s most innovative companies, along with cultural icons, to showcase game-changing projects.” Brand marketers AT&T, Google, Spotify, VANS, Warby Parker , Virgin, Levi's and Target, among others, will be on hand "to showcase what's driving today's culture and mobilizing the next generation consumer." Freston is being honored for “shaping global youth culture through the creation of MTV and as Co-CEO of Viacom, being elected Chairman of the ONE campaign and popularizing the brand-new Gpen vaporizer.” He is still celebrating 4/20. (4/23p)