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Dash Two item

DASH FOR THE CASH: Media-buying agency MULTI media has switched to a new moniker: Dash Two Inc. The L.A.-based firm, which lists UMG, Live Nation and Mad Decent ("Harlem Shake") among its clients, has unveiled online reporting tool RUDI, which enables clients to view the results of their ads and other content in real time. Founder Gino Sesto, a trained pilot, notes that the company's new name comes from pilot lingo for the second plane in a formation. Of course, around here the term implies a particular urgency for the men's room. (5/28p)