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LA Times looks at Vine

SIX SECONDS OF PLEASURE: The explosive growth of Vine has drawn the attention of the L.A. Times, which explores the phenomenon in this morning’s business section. Some stats busted out in the piece: Vine now has 13 million users, who share at least 1 million videos each day, reaching those figures four times faster Instagram, while 11% of iPhone users had become active users of Vine by last month, making it one of the fastest-growing apps in Apple's App Store, though still far behind three-year-old Instagram's 36% usage rate. Facebook paid $1 billion of Instagram last April, while Twitter purchased Vine for $30 million in October, launching the app for on iPhones in January and Android smartphones this month. Android phone owner Christina Bauer, interviewed in the story, managed to encapsulate the attitude of the typical Vine user. "It's a bunch of images put together in a really interesting way. It's kind of like a turbocharged Instagram," she said. "Twitter was so cool compared to Facebook. Then Instagram came, and now Vine is the thing to do." On a more prurient level, Vine has given new meaning to "strokey-strokey." UPDATE: Facebook this morning launched Video for Instagram, its answer to Vine, which gives users 15 seconds to play with—or approximately three more strokes. (6/20a)

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