Rifkind update

RIFKIND/A.D.D.—UPDATE: Last Wednesday, we told you that hip-hop entrepreneur Steve Rifkind was back in the game with a pair of new entities to be launched in conjunction with UMG. This morning, Universal confirmed one of the two ventures, announcing that it has partnered with Russell Simmons, Brian Robbins and Rifkind on All Def Music, describing the newco as “the first major label-affiliated music company created specifically to sign, develop and promote artists on YouTube,” with Rifkind as President/CEO, will operate the All Def Digital platform, a new channel and a forthcoming multi-channel YouTube network founded by Simmons and Robbins with funding from YouTube. From the original 6/19 item: HE'S BAAAAAAAAAACK: Informed sources tell us that Steve Rifkind [will] helm a pop label, Awesomeness, and an urban label dubbed A.D.D.; both of these will be able to release records through any label in the Universal system. (7/23a)

HITS LIST:
HOME RUN DERBY
Going yard (7/11a)
SONG REVENUE:
SCHLEMIEL, SHABOOZEY
Th epitome of new country (7/11a)
GRAMMY PRE-CHEW:
THREE QUESTIONS ABOUT THE BIG 4
On your Marks, get set, go. (7/8a)
TOWARD A FRUITFUL GRAMMY SEASON
Our editurr in chief has something on his mined. (7/10a)
SABRINA TO REACH NEW HEIGHTS WITH TOUR MERCH?
Her table's stacked. (7/10a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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