APPLE PIE CHART: Thanks to folks buying 31.2 million iPhones—more than analysts expected—Apple's Q3 earnings exceeded predictions and caused the Cupertino giant's stock up 5%, on sales of $35.3 billion. The company expects sales of $34b-$37b. iPad sales, meanwhile, were down from a year ago. Apple is set to debut its iTunes Radio in the fall; while it remains the undisputed champion of paid downloads, Apple follows a number of other players into the streaming space. Will its next mobile-music play help boost device sales and stimulate big ad revenue for itself and its content partners? Stay tuned. (7/23p)