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IB RCA

LEADING EDGE: Peter Edge’s RCA is turning up the heat, entering Q4 fueled by two of 2013’s most effective marketing campaigns, both put into motion by Tom Corson. The debuting second half of Justin Timberlake’s 20/20 Experience brings total sales on the collection to 2.7m, as well as putting him in the center of the Grammy conversation, while early retail reports indicate that Miley CyrusBangerz, which hit this Tuesday, is blowing past previous estimates, which were at under 200k as recently as Monday; the question now is how much over 250k it will sell in week one. According to Cyrus herself, Morris played a key role in bringing her to RCA. So says I.B. Bad, whose latest set of ruminations can be found here. (10/11p)

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