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Wednesday, October 30, 2013

Samsung's new LeBron spot

NOTHIN’ BUT NETWORK: The NBA returned last night with a TNT doubleheader in which the Heat smoked the Bulls, spoiling Derek Rose’s return, while the Kobe-less, supposedly moribund Lakers put an unexpected beatdown on the title contending Clippers in Coach Doc Rivers’ regular-season debut. In another noteworthy debut during the telecast, Samsung broke out its latest LeBron James commercial for the Galaxy, this one featuring King James’ two little princes shooting hoops in the driveway of Dad’s estate—check out the moves one of the kids makes after swishing a set shot. That finger-snapping groove playing under the spot, seemingly inspired by The Impressions' Curtis Mayfield-penned “Keep On Pushin’,” which had been featured in previous LeBron commercials for Samsung, is neo-soul maestro’s Raphael Saadiq’s “Keep Marchin'.” We know that because we Shazam’d it. (10/30a)

 
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