INresidence scores first Top 10 with 311

DIY + D2C = #6 FOR 311: INresidence was dreamed up by indie distribbery INgrooves to serve as a responsive marketing partner for DIY acts, and when the Bryan Mead-led artist-services operation teams with a band that commands a base of some size, the combo can do some damage. In the case of 311’s self-released Stereolithic, INresidence has assisted on the first Top 10 album in its 18-month history—it landed at #6 on the HITS Top 50 with 40k and change—while also enabling the Nick Hexum-fronted band to prove to itself and its constituency that careers aren’t necessarily over when major-label deals end. “My team killed on this project,” Mead says with pride. “We helped manage their very impressive Pledge D2C store, managed the exclusive deluxe only sold on 311 Day [the 3/11street date] in New Orleans, handled radio, advertising, social marketing and much more.” To borrow the catch-phrase from another veteran rock band: Hey man, nice shot. (3/19p)