Primary Wave/Coplin

TAKING 'EM OUT TO THE BALL GAME: Leading music marketing, talent management and music publishing company Primary Wave Music has gone into a joint venture with sports producer Charles Coplin, which will undoubtedly create numerous sports marketing opportunities. With decades of experience with the NFL and NHL, Coplin has overseen multiple entertainment ventures, from launching the NFL Network as Head of Programming to working as Executive in Charge of Super Bowl halftime shows and more. He's been responsible for performances from Prince, Bruce Springsteen, Paul McCartney and the Rolling Stones, as well as the U2/Green Day performance that reopened the New Orleans' Superdome. Still a consultant for the NFL, he has since launched his own production and consulting firm, Big Monkey Entertainment, and will now have the ability to work with artists from Primary Wave's diverse roster, including CeeLo Green, Melissa Etheridge, Eric Benet, upcoming HITS New & Developing artist, Cris Cab, and more. (5/5a)

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