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Schur-Iovine connection

A RELATED HISTORY LESSON: Serendipitously, the Suretone Live release appeared just as we were preparing to post I.B. Bad’s thumbnail history of Jimmy Iovine. We say that because Jordan Schur played a role in the narrative. You may recall that, before founding Suretone in 2006, Jordan spent nearly a decade working under Iovine as President of Geffen, where he oversaw the merging of the Geffen label with MCA and DreamWorks. His first label, Flip, the original home of Limp Bizkit, became an imprint of Interscope. (5/22a)

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