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Kafka's Q&A

PUBLIC DISPLAY OF AFFECTION: Tim Cook also sat down with Peter Kafka for a Re/code Q&A. Some highlights: “This is all about music, and we’ve always viewed that music was key to society and culture. Music’s always been at the heart of Apple. It’s deep in our DNA… The thing that Beats provides us is a head start. They provide us with incredible people, that don’t grow on trees. They’re creative souls, kindred spirits… We get a subscription music service that we believe is the first subscription service that really got it right. They had the insight early on to know how important human curation is. That technology by itself wasn’t enough—that it was the marriage of the two that would really be great and produce a feeling in people that we want to produce. They’ve also built an incredible premium headphone business that’s been tuned by experts and critical ears… The point is that Jimmy and Dre have built something phenomenal. And they have phenomenal skills. And we can begin, the instant that this deal is approved, working on the future together. And I think that future is better than either company could create on their own. That’s the reason to go from dating to steady to marriage. It’s all about the future. It’s seeing around the next corner. (5/29a)

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