Spoon Vinyl Gratification Wednesday AM post

A SPOONFUL OF VINYL HELPS THE DIGITAL GO DOWN: Spoon frontman Britt Daniel has announced a brand new music-purchasing program, which he calls Vinyl Gratification. In an attempt to support the audio junkie's lifeblood that is the local record shoppe, Spoon is encouraging fans to pre-order a vinyl copy of their upcoming LP, They Want My Soul, through a selection of indie record stores nationwide (and soon worldwide) by providing a unique form of instant gratification: a limited-edition 10" equipped with three pre-released tracks that you can take home immediately. Starting 7/15, you can find a nearby retailer to pre-order from online here, pick up your distinctly analog instant-grat gift, save the receipt and return on the 8/5 release date to pick up the full-length. "Why do we encourage listeners to buy early by offering 'instant gratification' tracks for pre-orders of the digital album, yet there's no special motivation for buying music from Waterloo or Reckless Records?" asked Daniel. "If like me, you've ever rushed home with a brand new record that you couldn’t wait to play—and couldn’t actually play until you slapped it onto your turntable—I hope the Vinyl Gratification program will bring back some magic for you. And I hope you'll join us in supporting the independent record shops that have supported us for so long." (7/2a)