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Thursday, July 3, 2014

Quiver launch

AND NOW A WORD FROM THEIR SPONSORS: Today marks the launch of Quiver, a new venture designed to connect marketers and creatives with music artists and content. The Mad Ave firm is a partnership between Stillwell Partners, the NYC-based consultancy behind industry confab Advertising Week, and music-biz veteran Kenny Ochoa. Ochoa, the new entity's CEO, has lately been a music hook-up for The Lego Movie, Samsung, Apple and the NCAA, among others. Quiver will provide strategy, acquisition, music supervision, original production, third-party representation and publishing and admin. Although Quiver has a cutting-edge, tech-savvy pedigree, everyone in the company will wear bespoke suits and drink Cutty Sark from midcentury glasses. (7/3a)

 
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