Matthew Sweet DIY campaign

THE OMAHA EXPERIMENT: Matthew Sweet, another longtime fave and friend of the HITS family, who recently moved from L.A. to his home state of Nebraska, has dreamed up a wicked-clever DIY campaign. Here’s a message from Russell Carter, who’s been managing Matthew since Karen Glauber worked with him at A&M, and well before Bud Scoppa got him signed to Zoo, which put out Girlfriend, Altered Beast, 100% Fun, etc. “While relaxing over the weekend, please take a few minutes to review Matthew Sweet's Kickstarter program to finance his next studio album. Matthew is not asking for donations to finance his recordings but rather he is offering you choices of all kinds of cool art pieces and events including early demos, high-end vinyl, 3D sculptures, digital downloads, Skype sessions, house parties, pot parties (in Denver—it's legal!) and lots more. If you watch his teaser video, you will get the sense, as I do, that Matthew is in fine electric guitar form for this upcoming album. Thank you for your support, and please send this around to all your music friends and associates.” (7/4a)