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5SOS setup tease

INTENSE HEAT IN THE FORECAST: We’re just hours from 5 Seconds of Summer—specifically, the release of the Aussie power-pop heartthrobs’ self-titled full-length debut. At 9pm PDT, the forward-thinking fans will begin turning their pre-orders into digital albums, while tens of thousands more will start snapping up hard-copy souvenirs at their neighborhood retailers. How did the excitement reach such a fever pitch? The answers can be found in our setup story, wherein we detail Capitol’s multifaceted marketing plan, whose precisely calibrated elements were put in place to maximize 5SOS’ undeniable appeal. Then, at some point tomorrow, we’ll hazard a guess as to whether the album will hit or surpass 200k in its first week, and if so, by how much. Watching hit records develop is so much fun. (7/21a)

NEAR TRUTHS:
SPRING BLOOMS
Here come the big guns. (3/29a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/29a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/27a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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