Alperin upped at UMPG

ALPERIN IN: UMPG has tapped Rebekah Alperin as SVP Marketing and Communications, reporting to prexy Evan Lamberg and EVP/Head of Global Communications Will Tanous. Alperin, an exec at Kobalt for the last decade, will be responsible for corporate marketing, "external and internal communications," social media and digital marketing initiatives, as well as writing descriptions of the various "medications" in the UMPG dispensary. Lamberg praised her as "one of the best PR experts in music publishing," while Tanous predicted, "She will bring energy, creativity and focus to building UMPG's reputation as an innovative home for the world's greatest artists and songwriters." As we noted previously, Jody Gerson steps in as head of UMPG on 1/1/15. (8/11a)