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Gaga-Rapino Ice Bucket Challenge

THE CHILL FACTOR: Leave it to Lady Gaga to approach the ALS Ice Bucket Challenge as an art piece. Pretty cool customer, eh? And if you happen to get personally challenged by Gaga, as Live Nation ruler Michael Rapino did, you’re damn well gonna grit your teeth and get ready for them to start clattering. Rapino, as you’ll see in this homemade clip, opted for the poolside family plan. All of which leads us to wonder: Will there be strategically placed ice buckets on the Forum stage Sunday night at the VMAs? Because we’re in one of them pop-cultural moments, baby. (8/20p)

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