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Taylor effect

THE BIG "SHAKE" UP: Since its debut on Monday afternoon, Taylor Swift's "Shake It Off" has earned 3,700+ spins in the Mediabase Top 40 format (as of 3:30 pm) and is ranked #15 on the real-time chart. Swift's return to Pop has had a seismic effect on virtually every other record now in rotation (or hoping to get there); rival promotion departments are jockeying to compensate for this explosive phenomenon. How will Taylor's VMA appearance affect the equation? (8/20p)

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