Add halftime show

GAME CHANGER: The NFL’s focus on the halftime show began to increase—as did its attendant costs—after the 1993 Super Bowl, when Michael Jackson managed to hold the massive audience that had been tuned in to the game in mid-blowout—the Dallas Cowboys crushed the Buffalo Bills 52-17, with an 18-point lead at the half. Since then, the league has made a point of enlisting big-name artists as the centerpiece of the halftime show to drive ratings, though the actual games have also been drawing more viewers as they’ve become more competitive and the league’s popularity has soared. (8/21a)