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YOUR BATTLE-SCARRED WEEKEND BOX OFFICE: Fury didn’t tank, so to speak. Brad Pitt drove the World War Two drama to a first-place finish this weekend with a solid if unspectacular $23.5m, edging last week’s champ, Gone Girl, which appears to have legs in its third week. Likewise for the animated feature Alexander and the Terrible, Horrible, No Good, Very Bad Day, which also experienced an atypically modest dip in its week two to finish #4. The other two debuts, #3 The Book of Life (another animated movie) and #5 The Best of Me (the latest Nicholas Sparks adaptation), were stillborn.

1. Fury (Sony) – $23.5m, 3,173/7,406 avg. (debut)
2. Gone Girl (Fox) – $17.8m (-33%), 3,249/5,478 avg. (week 3)
3. The Book of Life (Fox) – $17m, 3,071/5,535 avg. (debut)
4. Alexander… (Disney) – $12m (-34%), 3,088/3,898 avg. (week 2)
5. The Best of Me (Relativity) – $10.2m, 2,936/3,474 avg. (debut) 

Looking ahead, Alejandro Iñárritu’s Michael Keaton-starring Birdman averaged north of $100k at four theaters, racking up the second-highest average of the year behind The Grand Budapest Hotel. More at Box Office Mojo. (10/20a)

2020 MIDYEAR MARKETSHARE SCORECARD
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POP SMOKE SET
FOR BIG DEBUT (UPDATE)
A "Moon" shot. (7/6a)
U.K. GOVT. OKS £1.57B ARTS RESCUE PACKAGE 
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BLACK MUSIC MONTH:
LADIES FIRST
Latifah, Lauryn, Missy, Lil Kim, more. (7/7a)
JUICE WRLD'S LEGENDS NEVER DIE DUE FRIDAY
Juiced with a big D2C initiative. (7/7a)
THE 2021 CONCERT RUSH
Would you like some Swiss cheese with your nachos?
ALEXANDER HAMILTON
Oh, sorry--we were just singing to ourselves.
MARY TRUMP
Family is everything.
K-POP STANS
Are they coming for Kanye? Yes.
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