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The diva has become the first living artist since The Beatles in 1964 to have two titles simultaneously in the top five of both the U.K. singles and album charts.

ADELE-MANIA HITS U.K.

Columbia Diva First Since Beatles With Two Albums, Two Singles in Chart After Brits
With her new, sophomore Columbia album, 21, hitting stateside retail today, Adele is breaking records in her native U.K.

In the wake of last week’s Brit Awards, the equivalent of our Grammys, the diva has become the first living artist since The Beatles in 1964 to have two titles simultaneously in the top five of both the U.K. singles and album charts.

Adele’s 21 started a fourth week at #1, passing half a million sales, while its predecessor 19 rose #6-4. On the singles side, the 21 track "Someone Like You" raced #47-1 after she performed it at the Brit Awards Feb. 15. 

Almost all of the live performances at the show were made available for download at iTunes immediately afterwards, with both the recorded and live versions of "Someone" counted together, replacing the #1 single of the past two weeks, Jessie J's "Price Tag.”

21’s first single (and the U.S. track), "Rolling in the Deep," which debuted at #2 last month in Britain, moved #5-4. Adele's cover of Bob Dylan's "Make You Feel My Love," from 19, went to #24, in its 28th chart week. The last time a living artist had two top five singles and albums at the same time on the British chart was January 1964, when the Beatles had the top two album places in With The Beatles and Please Please Me, and were #2 and #5 respectively with the singes "I Want to Hold Your Hand" and "She Loves You."

Other Brit winners and performers also saw a notable upswing in sales, including Grammy sales spikes champ Mumford & Sons' Sigh No More, named British Album of the Year and already certified triple platinum there, went #15-2 in its 72nd week on the chart.  Double winner Tinie Tempah's debut album Disc-Overy, coming out in the U.S. this May on Capitol, rose #25-6 with five entries in the singles top 40. JLS' "Eyes Wide Shut," on which he appears, climbed #17-8; the rapper's "Wonderman" held at #18, Best British Single winner "Pass Out" re-ignited #61-32, "Written in the Stars," the first U.S. single, climbed #57-33, while the live download  of "We Bring the Stars Out" entered at #40.

Other sales spikes were experienced by Best International Female Solo Artist Rihanna (her single “S&M moving #11-6), Best International Male Solo Artist Cee Lo Green (The Lady Killer moves #18-11, while his former #1 single, "Forget You," climbed #35-19) and double winners Arcade Fire (The Suburbs leaped #52-14).

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