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First-Time Nominees Include Drake, Justin Bieber, Ke$ha, B.o.B, Florence + the Machine and Mumford & Sons
IT’S A GAGA WORLD:
DIVA DOMINATES VMA NOMS
She Notches 13, a New VMAs Record;
Eminem Behind Her With Eight
MTV has announced the nominees for the 2010 Video Music Awards, and Lady Gaga leads the pack with 13 nods, including Best Pop Video, Best Female Video and Best Dance Music Video for her global smash “Bad Romance.” That gives Gaga the most nominations ever in a single VMAs. She’s the first female nominated for two different videos in the Video of the Year category, with “Bad Romance” and “Telephone” featuring Beyoncé.

Said Gaga on getting the news: "I'm so honored for all the little monsters and self-professed freaks of the universe, to have more VMA nominations in a single year than any artist in MTV history. Ironically, I'm even more proud it’s an unlucky number; 13,” said Lady Gaga. “A long time ago, the world told me and my little monsters we would never be heard, together we changed the rules. God put me on Earth for three reasons: To make loud music, gay videos and cause a damn raucous. Thank you, MTV!"

Eminem is this year’s most nominated male artist, racking up eight nominations, including Best Male Video and Video of the Year for “Not Afraid.”

Em’s response was a bit edgier than his labelmate’s: "Apparently, MTV doesn't care that I have two massive stadium shows on the other side of the country the day after the VMAs. Fuck me, right?!?! I mean, I'll be there, but don't expect me to be nice about it."

Among established stars, Jay-Z, Alicia Keys, P!nk, Thirty Seconds to Mars (another Video of the Year nominee), Katy Perry and Usher are also in the mix.

Rookie Ke$ha is up for three Moonmen for “Tik Tok,” while emerging rapper B.o.B received a Video of the Year nom for "Airplanes" and is up against Drake in the Best Hip-Hop competition, with five nods in all.

Other first-timers include Justin Bieber for Best New Artist for “Baby,” Florence + the Machine with five noms for “Dog Days Are Over,” including one for Video of the Year, and Mumford & Sons with a Best Cinematography nod for “Little Lion Man.”

The VMAs will air live from L.A.’s Nokia Theatre on Sunday, Sept. 12. MTV will announce additional performers, presenters and host as the big night approaches.

2010 MTV VIDEO MUSIC AWARDS NOMINEES

VIDEO OF THE YEAR

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Florence + The Machine

Title: Dog Days Are Over

Album: Lungs

Director: LEGS

Label: Universal Republic

Production Company: Rokkit

Producer: Malachy Mcanenny

30 Seconds To Mars

Title: Kings and Queens

Album: This Is War

Director: Bartholomew Cubbins

Label: Virgin Records

Production Company: Hello and Co.

Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson

Lady Gaga featuring Beyoncé

Title: Telephone

Album: The Fame Monster

Director: Jonas Akerlund

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: Serial Pictures/Anonymous Content

Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Deiner

B.o.B featuring Hayley Williams

Title: Airplanes

Album: B.o.B Presents: The Adventures of Bobby Ray

Director: Hiro Murai

Label: Atlantic, Grand Hustle, Rebel Rock

Production Company: Partizan Entertainment

Producer: Anne Johnson   

BEST COLLABORATION

B.o.B featuring Hayley Williams

Title: Airplanes

Album: B.o.B Presents: The Adventures of Bobby Ray

Director: Hiro Murai

Label: Atlantic, Grand Hustle, Rebel Rock

Production Company: Partizan Entertainment

Producer: Anne Johnson   

Beyoncé featuring Lady Gaga

Title: Video Phone (Extended Remix)

Album: I AM...SASHA FIERCE (Deluxe Edition)

Director: Hype Williams

Label: Columbia, Music World Music

Production Company: Naa’ila Entertainment

Producer: Hype Williams

Lady Gaga featuring Beyoncé

Title: Telephone

Album: The Fame Monster

Director: Jonas Akerlund

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: Serial Pictures/Anonymous Content

Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich

3OH!3 featuring Kesha

Title: My First Kiss

Album: Streets Of Gold

Director: Isaac Ravishankara

Label: Photo Finish Records

Production Company: Anchor Light Productions

Producer: Kevin Hayden

Jay-Z & Alicia Keys

Title: Empire State of Mind

Album: The Blueprint 3

Director: Hype Williams

Label: Roc Nation

Production Company: Naaila Entertainment

Producer: Abdur Rahman

 BEST FEMALE VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Ke$ha

Title: Tik Tok

Album: Animal

Director: Syndrome

Label: RCA

Production Company: Hello & Company

Producer: Billy Parks

Katy Perry featuring Snoop Dogg

Title: California Gurls

Album: Teenage Dream

Director: Mathew Cullen

Label: Capitol Records

Production Company: Motion Theory

Producer: Javier Jimenez, Patrick Nugent, Bernard Rahill, Danny Lockwood

Beyoncé featuring Lady Gaga

Title: Video Phone (Extended Remix)

Album: I AM...SASHA FIERCE (Deluxe Edition)

Director: Hype Williams

Label: Columbia, Music World Music

Production Company: Naa’ila Entertainment

Producer: Hype Williams

Taylor Swift

Title: Fifteen

Album: Fearless

Director: Roman White

Label: Big Machine Records, Universal Republic

Production Company: Revolution Pictures, Inc.

Producer: Randy Brewer

BEST MALE VIDEO

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

Usher featuring Will.I.Am

Title: OMG

Album: Raymond v. Raymond

Director: Anthony Mandler

Label: LaFace Records, JLG

Production Company: LET Films

Producer: Kim Bradshaw

B.o.B  featuring Hayley Williams

Title: Airplanes

Album: B.o.B Presents: The Adventures of Bobby Ray

Director: Hiro Murai

Label: Atlantic, Grand Hustle, Rebel Rock

Production Company: Partizan Entertainment

Producer: Anne Johnson   

Drake

Title: Find Your Love

Album: Thank Me Later

Director: Anthony Mandler

Label: Cash Money Records, Young Money

Production Company: Let Films

Producer: C. Pardo

Jason Derulo

Title: In My Head

Album: Jason Derulo

Director: Kai Crawford

Label: Warner Bros. Records, Beluga Heights

Production Company: Red Summer Photo Play

Producer: Cisco Newman

 BEST HIP HOP VIDEO

B.oB featuring Hayley Williams

Title: Airplanes

Album: B.o.B Presents: The Adventures of Bobby Ray

Director: Hiro Murai

Label: Atlantic, Grand Hustle, Rebel Rock

Production Company: Partizan Entertainment

Producer: Anne Johnson   

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

Drake, Kanye West, Lil Wayne & Eminem

Title: Forever

Album: Music Inspired From The Film More Than A Game

Director: Hype Williams

Label:  Interscope, Zone 4, Inc., Harvey Mason Music

Production Company: Naaila Entertainment, Inc

Producer: Tony McGarry

Jay-Z & Swizz Beats

Title: On To The Next One

Album: The Blueprint 3

Director: Sam Brown

Label: Roc Nation

Production Company: DNA Inc.

Producer: Jeremy Sullivan, Pepper Carlson

Kid Cudi featuring MGMT & Ratatat

Title: Pursuit Of Happiness

Album: Man on the Moon

Director: Brody Baker

Label: Fool’s Gold

Production Company: El Nino

Producer: Jules Dieng

 BEST NEW ARTIST

Ke$ha

Title: Tik Tok

Album: Animal

Director: Syndrome

Label: RCA

Production Company: Hello & Company

Producer: Billy Parks

Jason Derulo

Title: In My Head

Album: Jason Derulo

Director: Kai Crawford

Label: Warner Bros. Records, Beluga Heights

Production Company: Red Summer Photo Play

Producer: Cisco Newman

Justin Bieber featuring Ludacris

Title: Baby

Album: My World Part II

Director: Ray Kay

Label: Island Def Jam, RBMG

Production Company: Rockhard Films

Producer: Nicole Acacio

Nicki Minaj featuring Sean Garrett

Title: Massive Attack

Album: N/A

Director: Hype Williams

Label: Cash Money Records, Young Money

Production Company: Naaila Entertainment

Producer: T. McGarry & K. Brown

Broken Bells

Title: The Ghost Inside

Album: Broken Bells

Director: Jacob Gentry

Label: Columbia

Production Company: POPfilms/Soapbox Films

Producer: Alexander Motlagh

BEST POP VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Katy Perry featuring Snoop Dog

Title: California Gurls

Album: Teenage Dream

Director: Mathew Cullen

Label: Capitol Records

Production Company: Motion Theory

Producers: Javier Jimenez, Patrick Nugent, Bernard Rahill, Danny Lockwood

Ke$ha

Title: Tik Tok

Album: Animal

Director: Syndrome

Label: RCA

Production Company: Hello & Company

Producer: Billy Parks

Beyoncé featuring Lady Gaga

Title: Video Phone (Extended Remix)

Album: I AM...SASHA FIERCE (Deluxe Edition)

Director: Hype Williams

Label: Columbia, Music World Music

Production Company: Naa’ila Entertainment

Producer: Hype Williams

B.o.B  featuring Bruno Mars

Title: Nothing on You

Album: B.o.B Presents: The Adventures of Bobby Ray

Director: Ethan Lader

Label: Atlantic, Grand Hustle, Rebel Rock

Production Company: Kleiner Inc.

Producer: Christopher Cho

BEST ROCK VIDEO

30 Seconds To Mars

Title: Kings and Queens

Album: This Is War

Director: Bartholomew Cubbins

Label: Virgin Records

Production Company: Hello and Co.

Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson

MUSE

Title: Uprising

Album: The Resistance

Director: Hydra

Label: Warner Bros. Records

Production Company: Humble

Producer: Humble

Paramore

Title: Ignorance

Album: Brand New Eyes

Director: Honey

Label: Fueled By Ramen

Production Company: Partizan Entertainment

Producer: Jeff Pantaleo  

Florence + the Machine

Title: Dog Days Are Over

Album: Lungs

Director: LEGS

Label: Universal Republic

Production Company: Rokkit

Producer: Malachy Mcanenny

MGMT

Title: Flash Delirium

Album: Congratulations

Director: Andreas Nilsson

Label: Cloumbia

Production Company: Streetgang Films

Producer: Jason Botkin/ Jonathan Lia

BEST DANCE MUSIC VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Enrique Iglesias featuring Pitbull

Title: I Like It

Album: Euphoria/Jersey Shore Soundtrack

Director: Mike Baro

Label: Universal Republic

Production Company: CreativeSeen

Producer: Alex Sdoucos

Cascada

Title: Evacuate The Dancefloor

Album: Evacuate The Dancefloor

Director: Max Nichols

Label: Robbins Entertainment, LLC

Production Company: Clark Jackson Productions

Producer: Clark Jackson

David Guetta featuring Akon

Title: Sexy Chick

Album: One Love

Director: Stephen Schuster

Label: Gum Pod

Production Company: U-MAN

Producer: Hervé Humbert

Usher featuring Will.I.Am

Title: OMG

Album: Raymond v. Raymond

Director: Anthony Mandler

Label: LaFace Records, JLG

Production Company: LET Films

Producer: Kim Bradshaw

BEST ART DIRECTION  

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Art Director: Charles Infante

Florence + The Machine

Title: Dogs Days Are Over

Album: Lungs

Director: LEGS

Label: Universal Republic

Production Company: Rokkit

Producer: Malachy Mcanenny

Art Director: Louise Corcoran  

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

Art Director: Ethan Tobman

30 Seconds To Mars

Title: Kings and Queens

Album: This Is War

Director: Bartholomew Cubbins

Label: Virgin Records

Production Company: Hello and Co.

Producer: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson

Art Director: Marc Benacerraf

Beyoncé featuring Lady Gaga

Title: Video Phone (Extended Remix)

Album: I AM...SASHA FIERCE (Deluxe Edition)

Director: Hype Williams

Label: Columbia, Music World Music

Production Company: Naa’ila Entertainment

Producer: Hype Williams

Art Director: Lenny Tso

BEST CHOREOGRAPHY 

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Choreography: Laurieann Gibson

Lady Gaga featuring Beyoncé

Title: Telephone

Album: The Fame Monster

Director: Jonas Akerlund

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: Serial Pictures/ Anonymous Content

Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich

Choreographer: Laurieann Gibson

Beyoncé featuring Lady Gaga

Title: Video Phone (Extended Remix)

Album: I AM...SASHA FIERCE (Deluxe Edition)

Director: Hype Williams

Label: Columbia, Music World Music

Production Company: Naa’ila Entertainment

Producer: Hype Williams

Choreographer: Frank Gatson

Usher featuring Will.I.Am

Title: OMG

Album: Raymond v. Raymond

Director: Anthony Mandler

Label: LaFace Records, JLG

Production Company:

Producer: Kim Bradshaw

Choreographer: Aakomon “AJ”

Janelle Monáe featuring Big Boi

Title: Tightrope

Album: The Archandroid

Director: Wendy Morgan

Label: Atlantic Records, Bad Boy Records, Wondaland

Production Company: Revolver Film Company

Producer: Helen Urriola

Choreographer: Janelle Monae & The Memphis Jookin Community

BEST CINEMATOGRAPHY 

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

Cinematographer: Chris Probst

Jay-Z & Alicia Keys

Title: Empire State of Mind

Album: The Blueprint 3

Director: Hype Williams

Label: Roc Nation

Production Company: Naaila Entertainment

Producer: Abdur Rahman

Cinematographer: John Perez

 

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Cinematographer: Thomas Kloss

 

Mumford and Sons

Title: Little Lion Man

Album: Sigh No More

Director: Fred & Nick

Label: Glassnote Records

Production Company: Pulse Films

Producer: Mikey Levelle

Cinematographer: Ben Magahy

Florence + The Machine

Title: Dog Days Are Over

Album: Lungs

Director: LEGS

Label: Universal Republic

Production Company: Rokkit

Producer: Malachy Mcanenny

Cinematographer: Adam Frisch

BEST DIRECTION  

Jay-Z & Alicia Keys

Title: Empire State of Mind

Album: The Blueprint 3

Director: Hype Williams

Label: Roc Nation

Production Company: Naaila Entertainment

Producer: Abdur Rahman

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

Pink

Title: Funhouse

Album: Funhouse

Director: Dave Meyers

Label: LaFace Records, JLG

Production Company: Radical Media

Producer: Derek Roberto

30 Seconds To Mars

Title: Kings and Queens

Album: This Is War

Director: Bartholomew Cubbins

Label: Virgin Records

Production Company: Hello and Co.

Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson

BEST EDITING

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Editor: Jarrett Fijal

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

Editor: Ken Mowe

Rihanna

Title: Rude Boy

Album: Rated R

Director: Melina

Label: Def Jam, SRP

Production Company: Black Dog Films

Producer: Jil Hardin

Editor: Clark Eddy

Pink

Title: Funhouse

Album: Funhouse

Director: Dave Meyers

Label: LaFace Records, JLG

Production Company: Radical Media

Producer: Derek Roberto

Editor: Chris Davis

Miike Snow

Title: Animal

Album: Miike Snow

Director: Sebastian Mlynarski

Label: Downtown Records

Production Company: Sebastian Mlynarski

Producer: Sebastian Mlynarski

Editor: Frank Macias


BEST SFX (SPECIAL EFFECTS)

Lady Gaga

Title: Bad Romance

Album:  The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Special Effects: Tim Jarvis

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

Special Effects: Animaholics-VFX

MUSE

Title: Uprising

Album: The Resistance

Director:  Hydra

Label: Warner Bros. Records

Production Company: Humble

Producer: Humble

Special Effects: Sam Stevens

Green Day

Title: 21st Century Breakdown

Album: 21st Century Breakdown

Director: Marc Webb

Label: Reprise Records

Production Company: DNA

Producer: Michael Angelos

Special Effects: Laundry

Dan Black

Title: Symphonies

Album:  ((un))

Director: Chic & Artistic

Label: The Hours

Production Company: Chris & Artistic

Producer: Corinne Bance & Axel D’Harcourt

Special Effects: Corinne Bance & Axel D’Harcourt

BREAKTHROUGH VIDEO

Dan Black

Title: Symphonies

Album: ((un))

Director: Chic & Artistic

Label: The Hours

Production Company: Corinne Bance & Axel D’Harcourt

Producer: Corinne Bance & Axel D’Harcourt

Gorillaz featuring Bobby Womack & Mos Def

Title: Stylo

Album: Plastic Beach

Director: Jamie Hewlett

Label: Virgin Records

Production Company: Zombie Flesh Eaters, HSI Productions and Passion Pictures      

Producer: Cara Speller 

Coldplay

Title: Strawberry Swing

Album: Viva La Vida

Director: Shynola

Label: Capitol

Production Company: Black Dog Films

Producer: Margo Mars

The Black Keys

Title: Tighten Up

Album: Brothers

Director: Chris Marrs Pillero

Label: Nonesuch

Production Company: Symphony 9

Producer: John Lathan

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/30a)
RAINMAKERS: MICHAEL RAPINO, NATION BUILDER
A tease for the upcoming edition, eh? (9/30a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: PARANOIA STRIKES DEEP—INTO YOUR LIFE
IT WILL CREEP*
A high-revving column (9/30a)
YOUR TOP 20 IS
FULLY LOADED
Prediction: There will be 20 albums in the Top 20 this week. (9/30a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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