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The idea of the 12-week comprehensive sessions is to “connect the best and the brightest executives in the business with the next generation of artists, managers and markets of recorded and live entertainment."
MUSIC BUSINESS NOW IS BACK IN SESSION
UCLA Extension and Recording Academy Will Once More Present the Acclaimed Music Business Class, Starting March 30
Are you ready to get schooled in the modern music business by a trio of profs who know what they're teaching?

If so, then The Music Business NOW: How It Really Works and the People and Events That Influence It is for you, a comprehensive 13-week overview of today’s recording industry, featuring a who’s-who of those that have influenced its past and present, and will forge its future. The 12 classes start on March 30 and go through to June 15, at UCLA’s Haines Hall, Room 39, from 7-10 p.m. To register for the class, go hereCurrent Recording Academy members are eligible for a $100 discount on the $655 registration feel with the code M0611.  Deadline for enrollment is April 13.

Once more presented by UCLA Entertainment Studies and Performing Arts Program along with the Recording Academy, the class will be helmed by returning professors, JAM Inc.’s Jeff Jampol, in his 14th year teaching the class, HITS Magazine Co-Founder/Editor-in-chief Lenny Beer, in his eighth, and Rhino SVP Global Sales and Digital Strategy David Dorn. Assisting them will be Topspin founder/CEO Ian Rogers and UMe President/CEO Bruce Resnikoff. Past instructor Universal Music Publishing Group EVP Tom Sturges will take the semester off, but be on hand as a guest speaker.

The idea of the 12-week comprehensive sessions is to “connect the best and the brightest executives in the business with the next generation of artists, managers and markets of recorded and live entertainment,” with an eye toward the massive changes that have arrived with the digital age. The sessions will show how to break artists through the clutter by using some of the latest strategies for Internet and wireless technologies; online and digital marketing; touring and merchandising; retail sales; music publishing; film, television and games, as well as the latest in radio and video promotion techniques.

Guest Speakers in the past have included:

Irving Azoff: TicketMaster/LiveNation CEO, manager of Christina Aguilera, Van Halen: The Eagles etc.
Michael Rapino: Live Nation CEO
John Branca: Entertainment attorney, Senior Partner, Ziffren Brittenham & Branca, LLP, Michael Jackson Estate Co-Executor
Rob Cavallo: Warner Music Group Chief Creative Officer
Jody Gerson: Sony/ATV Music Co-President
John Platt: EMI Music Publishing President, Urban Music
Cameron Strang: Warner/Chappell Music CEO
David Renzer: Universal Music Publishing Group CEO
Tom Sturges: Universal Music Publishing Group EVP Creative
Gregg Sowders: Warner/Chappell Music SVP
Kevin Weatherly: KROQ/JACK-FM PD
Nic Harcourt: L.A. Times Editor at Large, Music & Culture
Rob Light, CAA Managing Partner/Head of Music
Amy Doyle: MTV SVP Music and Talent
Mark Williams: Columbia Records SVP A&R
Michael Howe: Capitol Records SVP A&R
Ian Montone: Monotone Management CEO (Jack White, The Shins, Cold War Kids)
Jim Guerinot: Rebel Waltz Management President (No Doubt, Social Distortion, The Offspring, Nine Inch Nails, Hot Hot Heat)
Steve Schnur: EA Videogames Worldwide Head of Music
Mark Shimmel, Turner Networks Head of Music; Kennedy Center Honors Music Consultant

JAM Inc.’s Jampol manages rock legends The Doors, and the Estates of Jim Morrison, Janis Joplin, Peter Tosh and Rick James. He recently won a Grammy as a producer of The Doors’ long-form DVD film, When You're StrangeA Film About The Doors, along with Dick Wolf, and was nominated for an Emmy in 2010. Jampol serves as a consultant to managers, publishers and labels on heritage acts, and to artists' estates on catalog, publishing, licensing, branding, merchandise and marketing. A voting member of the Recording Academy, Jampol marks his 14th year as an Instructor at UCLA Extension.

HITS’ Beer has been Editor-In-Chief of the music trade and hitsdailydouble.com since its inception in 1986. Mr. Beer also owns The Management Company, which represents, among other artists, Thirty Seconds to Mars, The Airborne Toxic Event and The Bravery. He is a Recording Academy member.

Rhino’s Dorn oversees the digital future of the company’s vast and historically rich catalog of recorded masters (Aretha Franklin, Ramones, Frank Sinatra and Led Zeppelin, among numerous others). He also oversees Rhino's International business and is a voting member of the Recording Academy.

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