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"Lucian and I share a common vision for creating sounds and platforms for new artists, not only writing hit songs, but building brands."
—-RedOne on his new UMG deal
UNIVERSAL INKS GAGA PRODUCER/WRITER
Lady Gaga Gets Own Label Deal for 2101 with Mohombi First Artist Signing
Chalk up another A&R coup for a suddenly very busy Lucian Grainge.

RedOne has parlayed his writing/production work with Lady Gaga, Michael Jackson, Sean Kingston, Enrique Iglesias and Akon into a label deal with Universal Music Group.

The Morocan-born, Grammy-winning hitmaker, whose real name is Nadir Khayat, recently named BMI Songwriter of the Year, inked a joint venture deal with Universal Music International for his 2101 Records, with each artist signed to the imprint released by a label within the UMG Group. The first signing is singer/songwriter Mohombi, a 23-year-old born to a Swedish mother and Congolese father, who draws on that diverse cultural heritage to create a distinct musical style that combines African influrnces with a global pop sensibility. RedOne co-wrote the Lady Gaga hits, "Poker Face," "Just Dance," "Boys Boys Boys" and "Bad Romance," among others. Check the exclusive HITS interview with him from last December here.

Commented RedOne: "I am so privileged to be in business with the Universal family in this new venture. We already have had so much success together; I know that this is the best home for my music and for my artists. Lucian and I share a common vision for creating sounds and platforms for new artists, not only writing hit songs, but building brands. We are incredibly fortunate to be launching with an artist like Mohombi, who has so much potential. He is a powerhouse talent... writing, singing, performing and dancing, a true entertainer. Mohombi lifts my spirits and I believe he will elevate the world with his music. DANCE ON :-)"
The artist's debut single, "Bumpy Ride," will be available digitally August 24 on 2101 Records through Cherrytree/Interscope. The video, shot in Miami and directed by Gil Green [Rick Ross, Lil Jon and Akon] can be seen here. The full length CD, Movemeant, is scheduled for release next year.
THE ACMS: MOSTLY LIVE AND REALLY REAL
Moving in the right direction (9/18a)
2020 EIGHT-MONTH MARKETSHARE SCORECARD
Interscope #1 in latest power rankings (9/17a)
WASSERMAN SEALS THE DEAL
But what's behind door #2? (9/17a)
SURFACES LEVEL UP
Peaking at just the right time (9/18a)
NEAR TRUTHS: HERE'S THE DEAL (AND THE ROAD AHEAD)
This column pairs well with BBQ sauce. (9/15a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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