Sony agreed to shed the global rights to EMI’s Virgin and Famous Music U.K. catalogs, as well as those of a few contemporary songwriters.

BREAKING NEWS: EC APPROVES SONY/ATV-EMP DEAL

Brussels’ Demands Are Modest, With Only 2%, or $25 Million, of the Combined Companies’ Assets Earmarked for Divestiture
Sony and its investment partners have been given the green light from the European Commission for their $2.2 billion purchase of EMI Music Publishing a day ahead of its scheduled ruling, the Financial Times reports. And the Commission’s stipulations will cause minimal pain to the principals. The decision will be announced tomorrow.

The Commission’s main reservations over the merger regarded the licensing of the combined group’s Anglo-American repertoire to online platforms in the U.K. and Ireland. Sony addressed this specific issue with a commitment to shed the global rights to EMI’s Virgin and Famous Music U.K. catalogs, as well as those of a few contemporary songwriters.

The proposed sell-off, which amounts to slightly more than 2% of the combined group’s revenues, worth about $25 million, falls well short of demands from Warner Music and Impala.

The EU decision is seen as the most important step in the process of winning global approval for the EMI deal. The consortium is still seeking regulatory clearance in the U.S., Australia and Brazil.

Sony’s competitors hoped Brussels would take the tough line it adopted in 2006 for UMG’s purchase of BMG Music Publishing, which forced the sale of catalogs including Zomba, 19 Music and the BBC. But in this case, the Commission didn’t take Sony’s recorded music business into account, partly because the Sony-led consortium’s structure will keep EMP at arm’s length from Sony/ATV.

Sony was also able to convince officials that its power would be checked in music publishing because pricing is largely set by national collecting societies and market clout has shifted to big online players like Apple.

Sony’s original offer to remedy competition concerns was rejected as unsatisfactory on the basis of feedback from rivals. The consortium responded by including U.S. rights in the sell-off package and adding a few contemporary songwriters with recent releases.

Once the transaction is complete, Sony would account for about 25% of global music publishing sales.

Sony will put about $325 million in equity into a new venture backed by less than $100m from David Geffen. Other backers include Mubadala, an Abu Dhabi fund; GSO, Blackstone’s leveraged loan business; and Swiss bank UBS.


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