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"We have consistently collaborated to ensure that a dynamic, fresh and diverse live telecast is presented, and we are proud of the collective growth and results we have achieved."
—-Neil Portnow, The Recording Academy

RECORDING ACADEMY RE-UPS WITH CBS FOR GRAMMYS THROUGH 2021

54th Annual Awards Ceremony Will Take Place Feb. 12, 2012, at Staples
The annual Grammy Awards aren’t going anywhere.

They will remain at L.A.’s Staples Center next year and on CBS for the next 10, as the Recording Academy re-ups with their network home since 1973 through 2021.

In fact, since 1999, the Grammys have been held in New York just once, in 2003 at Madison Square Garden, with the Staples serving as home for the past eight consecutive years.

The 54th Annual Grammy Awards will take place live on Sunday, Feb. 12, 2012, at Staples from 8-11:30 p.m. (ET/PT).
 
Said Recording Academy President/CEO Neil Portnow: "We are so pleased to continue our longstanding partnership with our friends at CBS, which has grown beyond our signature Grammy Awards event. We have consistently collaborated to ensure that a dynamic, fresh and diverse live telecast is presented, and we are proud of the collective growth and results we have achieved. In recent years, we have worked diligently to develop new Grammy programming that celebrates music throughout the year and now, with many more nights of great music and television ahead of us, we look forward to continuing to expand our brand and partnership. As well as hiring Snooki to be our celebrity spokesperson."
 
"We are excited to be the home of the Grammys for another decade and to continue our long and mutually beneficial partnership with The Recording Academy," said CBS President/CEO Leslie Moonves. "The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope — both culturally and commercially. Now if we can just cut Portnow's speech down to 7 seconds, we'll be fine."
 
"CBS and the Grammys continue to be a partnership of two great brands combining to create one of television's most celebrated nights," said CBS Entertainment President Nina Tassler. "It is an event that has become an entertainment force in generating audience, social media conversation and music sales."
 
In addition to the annual awards telecast, the agreement also includes the continued annual broadcast of The Grammy Nominations Concert Live!!—Countdown to Music's Biggest Night, the one-hour special that announces nominations in several categories and performances by past Grammy winners and/or nominees. This year's special will be broadcast live in L.A. on Wednesday, Nov. 30, 2011, the fourth consecutive year the program has aired.
 
The new agreement also includes the addition of a new two-hour series of Grammy specials, details of which will be announced in the future.
 
Ratings for the Grammy Awards have soared over the last several years. The broadcast of the 53rd Annual Grammy Awards attracted 26.7 million viewers, its largest audience since 2000. In key demographics, the broadcast averaged 10.8/26 in adults 25-54, 10.0/27 in adults 18-49, and 9.5/28 in adults 18-34, its best deliveries in these ratings measures since 2004. CBS Research estimated that more than 61 million viewers watched all or part of the Awards show.
 
In 2010, the 52nd Annual Grammy Awards delivered 25.87 million viewers, 10.6/24 in adults 25-54, 9.9/24 in adults 18-49, and 9.1/24 in adults 18-34, which marked the best ratings in these key demographic categories since 2004.

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