FACEBOOKING THE MUSIC

Called “Open Graph,” it integrates Facebook with some of the users’ favorite music services, including Spotify, Rhapsody, Rdio, turntable.fm and MOG, as well as VEVO (see related Rumor Mill item here).

“This is a big day for all the music lovers around the world, so let’s light up the world with music,” said Spotify CEO Daniel Ek. Details on Spotify’s integration with Facebook can be seen here.

Clear Channel also announced the intregration of its iHeartRadio into Facebook

"The new iHeartRadio’s enhanced Facebook integration will deepen the already strong ways we enable our users to connect around music listening and to discover new songs, artists, and custom stations," said Clear Channel’s Bob Pittman. "We are deeply committed to social integration, and now iHeartRadio users on Facebook can express and share their musical tastes in real-time even more easily, making their digital radio experience more personal and relevant."

Zucherberg also touted the network's new Timeline feature, which "is the story of your life," he said. All the user's stories and apps will be included, creating a "new way to express who you are."

The Facebook founder touted that the new look is a lot more visual, according to CNET.com’s live blog. "All your stories are in the bottom left hand side. Basically just like the wall. Then on the right, you have a timeline that breaks down all your posts from various points."

The Timeline can go back months or years. "Users click on a year, and it scrolls down to that year," said CNET.com. "Years also get broken down by month. Zuckerberg points out that it doesn’t include everything, just the most important content."