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U.S. Internet users viewed 12.7 billion online videos during the month, a 34% increase from a year ago.

NOVEMBER INTERNET VIDEO VIEWING SOARS

Google Sites Boast 40% Share, Hulu Up to #6
Google’s YouTube was the most-watched site on the Internet for watching videos, according to comScore’s data for November 2008.

U.S. Internet users viewed 12.7 billion online videos during the month, a 34% increase from a year ago.

Google Sites once again ranked as the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40% share of all videos viewed), with YouTube accounting for more than 98% of all videos viewed at the property. Fox Interactive Media ranked second with 439 million videos (3.5%), followed by Viacom Digital with 325 million (2.6%), Yahoo! with 304 million (2.4%) and Microsoft with 296 million (2/3%). On the heels of a surge in viewership in October, NBC and Fox’s Hulu retained its #6 position with 227 million videos viewed (1.8%).

The rest of the Top 10 includes Turner Network (214m, 1.8%), Disney Online (137m, 1.1%), AOL (115m, .9%) and ESPN (95 million, .8%).

In the wake of Warner Music Group pulling their videos from YouTube, the other major labels are in negotiations with Google for more participation in revenue from advertising.

More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! (40 million) and Microsoft (35 million).

Other interesting factoids:

*77% of the total U.S. Internet audience viewed online video.

*The average online video viewer watched 273 minutes of video.

*97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).

*52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).

*The duration of the average online video was 3.1 minutes.

*The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the Top 10.

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