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"We’ve built a network of central and regional digital experts who make sure our entire organization has the tools and information needed to help our artists in the digital marketplace and to give consumers what they want."
—-Corey Ondrejka

EMI DIGITAL CHIEF STEPS DOWN

Second Life's Corey Ondrejka Follows Douglas Merrill Out the Door
The exodus of digital execs from EMI Music continues apace.

Latest to split is Cory Ondrejka, whose last day was Friday, according to a report in Digital Music News.

"Thanks EMI for a great year and a half, time to return to entrepreneurial roots," read his Twitter.

The departure follows the reorganization just last month at the label which put the former Second Life exec at the head of the department, with a staff that included Syd Schwartz, David Boyle, Eric Case and Charlotte Robinson.

Said Ondrejka, EVP of Digital Marketing within EMI's central marketing organization, at the time: “Digital is everyone’s job at EMI.  We’ve built a network of central and regional digital experts who make sure our entire organization has the tools and information needed to help our artists in the digital marketplace and to give consumers what they want.  We are driving experiments, and developing new ways to monetize the music our artists create, building new capabilities and getting and sharing insights about what kinds of music products and services today’s consumers are looking for.”

The move also follows a similarly short stint by Google's Douglas Merrill, who hired Ondrejka to help reinvent the label and left the company in March.

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