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“LAUNCHcast Radio stations have grown a sizeable and loyal following, and we’re thrilled to expose them to an ever greater depth of content offerings.”
——CBS Radio’s David Goodman

YAHOO'S LAUNCHCAST, CBS RADIO GET IN BED TOGETHER

CBS to Handle Ad Sales for Combined Ops
In a deal that brings together two of the largest online radio providers, CBS Radio and Yahoo Music’s LAUNCHcast Radio will integrate their programming, with CBS Radio assuming sales responsibility for the entire portfolio, the companies jointly announced this morning.

Beginning early next year, LAUNCHcast’s 150 stations and more than 150 CBS Radio stations will be combined. A newly created CBS Radio player will be integrated into the Yahoo Music site and for the first time, LAUNCHcast will be available to Firefox, Mac and Safari users.

In addition, Yahoo News and Sports will incorporate dedicated CBS Radio players into the companies’ respective sites, featuring such stations including WFAN N.Y., KNX-AM L.A. and WPHT-AM Philadelphia.

Said Yahoo VP of Yahoo Sports and Entertainment Jimmy Pitaro: "LAUNCHcast powered by CBS Radio expands Yahoo’s extensive media portfolio, which already includes many of the leading print and video providers in each category, to include one of the largest providers of radio on the Internet. Our agreement with CBS Radio will deliver Internet radio’s most comprehensive and diverse collection of music, news and sports programming to Yahoo’s massive audience.”

Added CBS Radio President of Media and Integrated Marketing David Goodman: “CBS Radio has clearly demonstrated its commitment to streaming media—one of the hottest spaces on the Web—and this announcement, along with our relationship with Last.fm and other distribution partnerships, reinforces our company’s position as the #1 Internet radio company in the world. LAUNCHcast Radio stations have grown a sizeable and loyal following, and we’re thrilled to expose them to an ever greater depth of content offerings. Partnering with Yahoo ensures advertisers will be able to reach the greatest possible audience as we leverage our local and national sales force, as well as Targetspot, to create distinctive campaigns and one-of-a-kind integrated opportunities.”

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