BACK TO SCHOOL WITH THE MUSIC INDUSTRY NOW AT UCLA

The cutting-edge, advanced educational program for the business begins Sept. 24 with UCLA and the Recording Academy joining forces to present the 12-week program, taught by industry vets Jeffrey Jampol, Lenny Beer and Tom Sturges, this semester joined by David Dorn.

Jampol is President of JAM, Inc., and manager of the Doors as well as the estates of Janis Joplin and Gram Parsons. Beer is co-founder and Editor-in-Chief of HITS magazine and owner of The MGMT Company, with acts including the Bravery, Coheed and Cambria and Airborne Toxic Event. Sturges is EVP and Head of Creative at Universal Music Publishing Group. Newest member Dorn is SVP e-Commerce and International Catalog Strategy for Rhino Entertainment.

The 12-week program will cover topics such as artist management, radio promotion, online marketing, touring, e-commerce, publishing, synch licensing, and A&R, among others, with the aim to provide a refreshingly honest and frank look at the ways in which leading executives, managers, artists, and marketers will need to prepare themselves to do business in the rapidly changing and evolving world of today’s music business.

Connecting the old with the new, The Music Industry Now is a no-nonsense program that tackles the myriad challenges facing today’s industry as it moves from an old world physical business to a next-generation digital one.

Jampol, Beer, Sturges, and Dorn will work together each week, while also taking turns leading topics of discussion and speaking with industry leaders regarding their individual areas of expertise.

The Music Industry Now also offers access on a weekly basis to hear directly from and interact with some of the most important, innovative, and powerful executives, managers, and marketers in the recorded and live entertainment fields today.

Some of the planned guests include IDJ President Steve Bartels, Warner Chappell Music Publishing President/CEO Scott Francis, Sony/ATV Music Co-President Jody Gerson, Live Nation CEO Michael Rapino, Recording Academy President/CEO Neil Portnow Sirius XM EVP Programming and Broadcst Ops. Jon Zellner, mega-managers Irving Azoff, Jeff Kwatinetz, Michael "Blue" Williams, Jim Guerinot and Ian Montone, MTV’s Amy Doyle, VH1’s Tom Calderone, CAA’s Rob Light, music supervisor Alex Patsavas, EA’s Steve Schnur, Activision’s Tim Riley and Yahoo! Music’s John Lenac.

Enrollment is open to anyone, and students will receive four units of credit towards a UCLA certificate in Entertainment Studies and Performing Arts with a passing grade. The fee for the program is $595 and space is limited to only 300 students. For more information, click here.