MAMA Group, Nettwerk Music Group and ATC have announced the launch of Polyphonic, with a pot of $20 million in seed capital targeted for music management companies and artists.
MAMA Group’s two key divisions are live music and artist services. The company operates a number of leading
ATC is owned by the partners of Courtyard Management, the management operation run by Brian Message, Bryce Edge, Chris Hufford and Craig Newman, which includes Radiohead and Supergrass, as well as The Boxer Rebellion, Chew Lips, Faithless, Hadouken, Kate Nash, Master Shortie and The Rifles.
Founded in August of 1984, Nettwerk Music Group is the umbrella company for Nettwerk Management and Nettwerk Records, as well as Nettwerk One, Nutone and Artwerk. The Vancouver-based company has offices in
Polyphonic will partner with artists and their management, providing the capital to enable them to operate their own businesses, retain their own copyrights and take a fair share of any profits that are generated.
Through a simple partnership governed by contract, Polyphonic will supply the investment required to enable an artist to build their business beyond the constraints of traditional models, with all copyrights remaining the property of the artist. Polyphonic will earn a share of the profits generated by all revenue earned from artist activities, after recouping its original investment, mirroring the way that artist’s managers currently earn profits.
Said MAMA Group Co-
ATC/Courtyard’s Message added: “Polyphonic, an investment vehicle driven by alignment of interest rather than tax structuring or the maximising of any one particular revenue stream, is an important funding option for artists. More and more artists are directly engaging with their fans in a way that enhances that unique relationship and enables the artist to have much more say in the way in which their business is built. ATC and MAMA have co-invested in a number of new artists over the last three years and Polyphonic marks the next iteration of that business. Now, together with Nettwerk, we want to be working with a much bigger group of artists and managers and the capital we have available makes that achievable.”
Nettwerk
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