Quantcast
Co-sponsored by The Recording Academy, the course will offer a 20% discount on its $595 tuition fee for all NARAS members and HITS subscribers.
READY TO GET SCHOOLED?
Professors Jampol, Beer, Sturges and Dorn Launch Recording Academy-Sponsored Music Business Now: How It Really Works and the People and Events That Influence It Starting April 1 at UCLA with 20
Never mind football or even the NCAA basketball tournament... Are you ready for some academics?

The Music Business Now: How It Really Works and the People and Events That Influence It, the cutting-edge, advanced, one-of-its-kind, educational program taught by industry vets Jeffrey Jampol, Lenny Beer, Tom Sturges and David Dorn, gets underway Wednesday, April 1, at UCLA’s 39 Haines Hall, with a 12-class session that runs through June 17. Co-sponsored by The Recording Academy, the course will offer a 20% discount on its $595 tuition fee for all NARAS members and HITS subscribers. Click here for a course prospectus and to register.

Featuring an opportunity for students to interact with some of the music industry’s leading executives and artists, The Music Business Now gets underway with veteran R&B singer Macy Gray, who will appear as a guest performer/lecturer, allowing students a glimpse inside the process of releasing her new album. The course will be limited to 300 students, and each week will feature roundtable discussions with prominent guests. Students will be split into small groups, and each assigned an artist around whom they will develop a specific marketing plan. Past sessions have seen students design a music segment for the TV entertainment newsmagazine Extra as well as help create a marketing plan for the Capitol act A Fine Frenzy.

No Doubt and Nine Inch Nails manager Jim Guerinot and EA Worldwide Head of Music Steve Schnur are scheduled as guests for the second session, April 8.

Other scheduled participants include Island Def Jam President Steve Bartels, CAA’s Rob Light, MySpace Music President Courtney Holt, Prospect Park’s Jeff Kwatinetz, Live Nation’s Michael Rapino, Ticketmaster Chief Executive Irving Azoff, Lava/Universal head Jason Flom, Sony/ATV Co-President Jody Gerson, EMI Music Urban President “Big John” Platt, Warner Chappell President/CEO Scott Francis, KROQ/JACK-FM programming head Kevin Weatherly, L.A. Times Music & Culture Editor Nic Harcourt and MTV SVP Music and Talent Amy Doyle, among many others.

The program will cover such topics as artist management, radio promotion, online marketing, touring, e-commerce, publishing, sync licensing and A&R, with a behind-the-scenes look at the way leading executives, managers, artists and marketers must prepare themselves to do business in a rapidly changing and evolving music industry.

“What happens is that people get really honest when they’re in that protected cocoon of education,” says Jampol.

“There’s no better way to learn than from those who are really in the business,” adds Beer.

“You get a complete 360-degree view of the current picture,” adds Sturges. “This course is the next best thing to getting a job in the music business itself.”

“We’re not trying to say this is the way major record companies run today,” says Dorn. “Our goal is not to take it from a label perspective. Our goal is to say this is the way the industry runs today.”

Jampol is President of JAM, Inc. and manager of the Doors as well as the estates of Janis Joplin, Peter Tosh and Gram Parsons. Beer is co-founder and Editor-in-Chief of HITS magazine and the hitsdailydouble.com website. Sturges is EVP and Head of Creative at Universal Music Publishing Group. Dorn is SVP e-Commerce and International Catalog Strategy at WMG’s Rhino Entertainment.

PRIMARY WAVE CHECKS INTO
THE FOUR SEASONS
Mestel walks like a man. (10/22a)
UMG IPO SET FOR '22
And Q3 figures look good as well. (10/21a)
TOP 20: TAY'S FOLKLORIC RUN CONTINUES
A Swift return to #1. (10/22a)
REVENUE CHART: “LEMONADE” AND OCEAN SPRAY
The Rumours are true. (10/22a)
GRAMMY PREVIEW:
PHOEBE BRIDGERS
Could she be this year's left-field anointed one? (10/22a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
HALLOWEEN IN QUARANTINE
Why not wear a mask indoors?
ELECTION 2020
What drugs will help us get there?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)