Beginning Oct. 1, Handler will assume responsibility for artist marketing, advertising, publicity, promotion, video production, digital and tour marketing for artists on EMI’s North American labels, including (in alphabetical order) Angel, Astralwerks, Blue Note, Capitol, Capitol Latin (EMI’s joint venture with Televisa), Capitol Nashville, Manhattan and Virgin.
Said van der Feltz: “Howard brings a perfect combination of experience to this role. He has successfully enhanced brand equity and built businesses for world-renowned names in entertainment, sports, new media and consumer products. His creativity, experience, relationships and leadership will be extremely valuable to us as we increase EMI’s focus on the consumer and help artists create more powerful connections with their fans. Not only that, but he’s promised me a pair of Super Bowl tickets.”
Commented Handler: “EMI is racing towards the future with all the key ingredients to change the game—a vibrant lineup of artists, a legendary catalog, a talented team, great commercial partners and an ambitious set of plans. I look forward to helping create a richer understanding of music fans and further energizing and innovating how we can help fans discover and engage with their favorite artists and music in general. Now, when do I get a kiss from Katy Perry?”
Handler has more than 20 years’ experience in creating and building global consumer brands and businesses. Prior to EMI, Handler was Chief Marketing Officer for Virgin Mobile
As SVP of Marketing and Fan Development for the NFL, Handler was the league’sfirst marketing chief, where he and built an extensive fan database and direct/e-commerce marketing profit center. Before that, Handler served as SVP of Marketing for MTV.
The Detroit-born Handler got his BA and MBA from the University of Michigan, so he’s naturally relieved that the Wolverines came back to beat favored
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