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“The world's biggest retailer had better get ready for the hottest band in the world and hire more cashiers before Oct. 6!"
——Gene Simmons
BOXING KISS: VETERAN BAND SETS UP WAL-MART EXCLUSIVE
The Retailer That Brought You the Eagles, AC/DC and Foreigner Strikes Again
Add Kiss to the ever-growing list of groups opting for the big-box exclusive. The veteran band’s Sonic Boom will be released through Wal-Mart and its affiliate Sam’s Club on Oct. 6.

Official Gene Simmons tongue depressors, codpieces and male genital enhancers will not be included with every purchase, but a 10% discount on Kiss coffins will be honored.

Produced by Paul Stanley, the new album is the centerpiece of a three-disc set that also features a re-recorded greatest hits CD as well as a live DVD shot in Argentina during the band's recent “Kiss Alive 35” South American tour. The set will retail for $12, with pre-orders starting in September on Walmart.com.

Exclaimed the always-shy and retiring Simmons in the press release: “Sonic Boom may be the best new record we've done since Destroyer! It is Rock and Roll Over meets Love Gun. The world's biggest retailer had better get ready for the hottest band in the world and hire more cashiers before Oct. 6!"

Added Stanley: "Through all of the albums that are considered our classics, we tried to always find ways to give our fans extras that went beyond just the music. Besides our making the best Kiss album in decades, Wal-Mart has made it possible for us to include a bonus CD with 15 of our most famous songs and an additional live DVD, shot during our recent concert in Buenos Aires. So in every sense, Sonic Boom is the ultimate return to classic Kiss form. You wanted the best, you got the best!"

In celebration of the album's release, the band has announced a “Kiss Alive 35”show Sept. 25 at Detroit's venerable Cobo Arena, where Kiss Alive! was recorded. The show, which also features Buckcherry, goes on sale this Friday (8/21) at www.ticketmaster.com.

Wal-Mart is finalizing plans now for its in-store and online destinations surrounding the launch of the new album and tour, and will host various Kiss products in conjunction with the release. More details will be announced shortly, according to the release.

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