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Under the agreement, Live Nation will sell its retail tickets exclusively through approximately 500 Blockbuster company-owned stores in "strategically chosen" markets across the country.
LIVE NATION IN BLOCKBUSTER DEAL
Retailers Will House New In-House Ticketing Company
Live Nation has inked a three-year pact with Blockbuster to make the video retailer the exclusive physical ticket outlet for their new in-house ticketing company, Live Nation Ticketing, beginning in 2009.

Under the agreement, Live Nation will sell its retail tickets exclusively through approximately 500 Blockbuster company-owned stores in "strategically chosen" markets across the country. Live Nation says it had previously sold some 8% of tickets to its concerts, about one million annually, through retail outlets via its deal with the now-Irving Azoff-run Ticketmaster, which expires at the end of this year.

Tickets will still be available at venue box offices, but the selected Blockbuster stores will offer exclusive blocks of tickets available during the first four hours of sales, as well as general ticketing as long as supplies last. Blockbuster will be responsible for managing and operating all aspects of the operation.

Under the agreement, Blockbuster and Live Nation are committing promotional support, marketing assets and customer data bases to drive awareness. Additionally, Blockbuster and Live Nation expect to offer exclusive concert products and promotions to Blockbuster customers.

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