The report, prepared by independent survey company Ovum, recommends that ISPs offer a subscription service that includes both bundled downloads and "additional recommendation-driven retail."
"With the right service platform, user experience and merchandising strategy, ISPs have an opportunity to reach a digital music market that mainstream download-to-own services such as iTunes do not reach today," added Ovum principal analyst Adrian Drury.
Predictably, ISPs were skeptical of the findings, due to the report being commissioned by a major label.
A spokesman for on U.K. ISP said: “Some of us question the value of such insight from an industry which has failed to acknowledge the impact of new technology on its own business models and is pressing the government to criminalize its biggest customers.”
Ouch.
The record industry has been trying for some time now to get ISPs to charge its customers for online music services as a source for revenues to offset illicit file-sharing..
TYLER IS HEADED TO THE TOP
Unconventional move by unconventional dude is paying off. (10/30a)
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