GRADEN TO SPLIT MTV

Brian Graden, one of MTV’s most influential programming execs, will leave the channel at the end of the year, according to a report in the N.Y. Post.

The move comes as MTV’s ratings remain stagnant with its largely reality programming slate. Graden was a star at the company, where he oversaw programming for several channels including MTV, VH1 and Logo.

Gradin won’t be replaced, according to sources inside the company. MTV has been trying to grow ad revenue over the last few years in the midst of ratings declines. MTV's ad revenue has fallen from $1 billion in 2005 to a projected $846 million in 2009, while VH1 took in a record $484 million in 2007, but this year is expected to generate about $400 million, a 9% drop.

Graden, whose official title is President of Entertainment, MTV Networks Music Channels, has been with the company for almost 12 years. Shows that were launched during his tenure include the reality hits The Hills and The Osbournes. He also played a part in the creation of Comedy Central's South Park, which was developed after Graden commissioned an animated short Christmas card from the show's Matt Stone and Trey Parker.