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“They’ve always had an incredible batting average with regard to breaking artists.”
——Manager Bret Disend

GREENBERG RELAUNCHES S-CURVE

Indie Reconceived as a Full-Service Company Including Publishing, Management and
Digital Capabilities
Steve Greenberg is letting the dogs back in.

After a two-and-a-half-year hiatus, S-Curve Records will relaunch as a full-service music company, Greenberg is expected to announce today by. In its new incarnation, S-Curve will add music publishing, artist management and digital capabilities to its original business of selling master recordings.  The indie returns with much of its original staff, including Greenberg, who was most recently President of Columbia Records, and Steve Yegelwel, who was SVP A&R at Columbia.

The first two acts on the new roster are alternative band We the Kings and legendary singer Tom Jones.

Noted Bret Disend of Crush Management (who handles Boys Like Girls, Metro Station as well as We the Kings): "Having worked with the team from S-Curve in the past, I believe there is no one in the business with more focus and long-term dedication to developing new artists. They’ve always had an incredible batting average with regard to breaking artists.”
 
S-Curve’s philosophy is that in the present and future music business, recorded music, music publishing and artist management are, in effect, all one business designed to launch and develop artists.  Toward that end, S-Curve will not only be releasing We the Kings’ debut album, but have also signed a worldwide music publishing agreement with the band, while S-Curve’s agreement with Jones gives the company the opportunity to become involved in a broad spectrum of licensing and sponsorship deals.  Management ventures will include acquiring interest in established management companies, as well as direct artist signings.
 
Said Greenberg: “Through our multifaceted structure, S-Curve Records is committed to producing the best in new music and showcasing artists’ talent through more extensive industry range. S-Curve will once again prove to be a tremendous force in the music world as a one-stop shop for artists to bring their music to the fans.”
 
The label’s first venture in the world of online marketing is its equity stake in Nabbr, which creates and distributes “viral video players” for the social networking sector that are spread from fan to fan, providing a steady stream of programming and consumer goods, including video, audio, tour dates, contests, merchandise sales and chat with fans. Nabbr has done campaigns for such acts as Justin Timberlake, The Beatles, 30 Seconds to Mars, Amy Winehouse and others. S-Curve’s own artists will be working closely with Nabbr’s development team to create cutting-edge applications of its technology. Greenberg serves as Chairman of Nabbr.
 
And now, a bit of history: S-Curve came on the scene with a bang in 2000, as its first major release, Baha Men's Who Let the Dogs Out, went on to sell 4 million units worldwide.  In 2002, Greenberg and S-Curve entered into a deal with EMI Music, notching hits like “Stacy’s Mom” by Fountains of Wayne and the first two albums by Joss Stone, whose Mind Body and Soul was the label’s best seller, topping 4 million units worldwide. Altogether, S-Curve label sold north of 13 million units during its first five-year run.

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