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"His understanding of the music business, combined with his ability to protect the interests of our artists while finding common ground among web-based companies, is unrivaled."
—-Doug Morris, UMG Chairman/CEO on Ellner
UMG GOES TO ELLNER
Label Group Ups Exec to EVP Global Digital Initiatives
He’s got all his digits in order.

David Ellner has been promoted to the newly created post of Executive Vice President of Global Digital Initiatives for Universal Music Group, reporting to the company’s Executive Committee chaired by Chairman/CEO Doug Morris.


Ellner will be responsible for furthering UMG’s digital media business by identifying emerging digital business opportunities, incubating new ventures for products and services, overseeing the company’s portal and website activities and directing certain key new business partner relationships by starring in his own YouTube movie. He will work closely with the various UMG labels and the new media efforts around the world, as well as with eLabs, UMG’s new technologies division in Santa Monica, CA

Commented Morris: "As Universal continues to lead the industry into the digital marketplace, we felt the time was right to create this new position to ensure that all revenue opportunities are uncovered and maximized to their fullest potential. Moreover, since many of our content partners operate on a global basis, coordination among our territories is imperative. And no one is better suited for this role than David, who for the last 10 years has played an integral part in positioning Universal Motown at the forefront of many new digital opportunities. His understanding of the music business, combined with his ability to protect the interests of our artists while finding common ground among web-based companies, is unrivaled. We are delighted to recognize all of his contributions and expand the playing field for him even further with this well deserved promotion. And he gets his raise paid in Zune sales."

Added Ellner: "Doug continues to provide the courage and vision to lead this industry into the digital age, and it's a privilege to assist him with this undertaking. He has made it clear that he wants to make our artists’ music, videos and digital products available wherever, whenever and however fans desire it. So my role is clear: help grow our business even further through strategic investments and new revenue models and ventures, while connecting the dots amongst all of our divisions. And try to get a piece of each iPod sold.”

Ellner was previously SVP Operations/CFO for Universal Motown Records Group. Prior to joining Universal, Mr. Ellner served as VP Finance and North America for EMI Music Publishing. He has also held the position of VP Finance & Administration for PolyGram Video and Director of Finance for Mercury Records. He also served as Controller for Next Plateau Records. Ellner started his career at Ernst & Young.

As SVP of Operations/CFO of Universal Motown Records Group, Ellner was responsible for a number of key departments, including New Technologies, Finance, Production, Inventory Management, A&R Administration and Marketing Administration. He also coordinated Human Resources and IT functions for the division. As head of New Technologies, Mr. Ellner led digital sales and marketing activities for the division, serving as the company’s point person with such partner companies as iTunes, AOL, Yahoo, Cingular and Sprint.

Ellner is a graduate of the State University at Albany with a Bachelor of Science and received a Master of Business Administration from New York University. He is currently an Associate Professor of Finance at NYU’s Stern School of Business.

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