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"In this increasingly diversified market, we must ensure that we deliver effective marketing campaigns and products that connect our artists’ music with consumers through all available channels."
—-Jean-Francois Cecillon, EMI Music International Chairman/CEO
EMI MUSIC REVAMPS GLOBAL,
INTERNATIONAL MARKETING STRUCTURE
Susie Smith, Giampietro Paravella and James Bradbury Head International Marketing Team
EMI Music has reorganized its global and international marketing structure to manage major frontline releases from priority artists, with a global catalog marketing team led by Susie Smith, Giampietro Paravella and James Bradbury, who will report to Jean-Francois Cecillon, promoted to the role of Chairman/CEO of EMI Music International to head EMI’s operations in all countries outside North America and the UK, in January.

Smith returns to EMI Music April 16 as SVP of Global Marketing, with responsibility for the management of key global projects in collaboration with the company’s major repertoire centers, reporting to Cecillon. She will work closely with EMI Group CEO Eric Nicoli, EMI Music UK & Ireland Chairman/CEO Tony Wadsworth, Roger Ames and Cecillon.

Smith worked for nine years at U2’s Principle before joining EMI Music as Director of Global Marketing for Capitol between 2003 and 2005.

Reporting to her will be Celia Carrillo, who transfers from EMI’s Continental European marketing team to become senior director of global marketing, EMI Music.

The EMI Music International division will form a new international marketing team to focus on the promotion of worldwide priorities within all markets, as well as to identify repertoire and projects from the region with global and multi-region potential. The EMI Music International region comprises Continental Europe, Middle East & Africa, Australasia, Japan, Asia and Latin America.

The new team will be headed by Giampietro Paravella, who is appointed SVP of International Marketing, EMI Music International, reporting to Cecillon. Reporting to Paravella will be Laurent Chapeau, who is upped from Managing Director of Virgin Music in France to VP International Marketing for Continental Europe, based in Paris;

Adel Hattem, VP International Marketing for Latin America based in Miami; and

Taryn Ebert, Director International Marketing for South East Asia based in Hong Kong.

James Bradbury has been appointed VP Global Catalogue Marketing for EMI Music, reporting to Cecillon. He joined EMI in 1995, initially working in account management and trade marketing roles at EMI Music UK, before taking responsibility for commercial marketing on a global basis in 2003.

Reporting to him in the global catalogue marketing team will be Dave Rowe as director, and Helen Varley as project manager.

Cecillon said: “Susie, Giampietro and James are highly talented marketing executives with broad experience of multi-national marketing and, in the case of Susie, artist management. They will work in close collaboration with EMI’s major repertoire centrers to develop our artists’ careers and drive sales. In this increasingly diversified market, we must ensure that we deliver effective marketing campaigns and products that connect our artists’ music with consumers through all available channels. The new teams will be empowered to make effective decisions that will enable us to deliver success for our talented artists on a global basis.”

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