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"As the music industry continues to evolve, the business of breaking artists depends on creative and integrated deals like this one."
—-Jay Frank, Yahoo! Music
USA NETWORKS, YAHOO! MUSIC JOIN FORCES
Combined Hub Will Promote New Artists
USA Network and Yahoo! Music have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model.

The collaboration, a first for television, will enhance USA Network’s slate of innovative programming and promotional content through breakthrough music. 

USA SVP Marketing & Brand Strategy Chris McCumber is thrilled. Just ask him. "This innovative partnership has the potential to create a new model for the way musical artists are discovered and developed. We look forward to combining the resources and creative synergy of USA, Yahoo! Music and media architect Spencer Proffer to carve a unique sonic brand for the network.”

Yahoo! Music VP Programming and Label Relations Jay Frank added: “As the music industry continues to evolve, the business of breaking artists depends on creative and integrated deals like this one. Yahoo! Music is in a unique position to identify unsigned talent and now has a partner with the reach, content and expertise to help develop the next big recording artist.”

Yahoo! Music, home to LAUNCHcast radio, will track consumer feedback and response to independent and unsigned artists on LAUNCHcast and recommend well-performing artists and music to USA Network based on that research. 

USA Network will then sign the mutually agreed-upon performing artists, integrating them into the network for an incubation period. 

Music industry innovator Proffer of Meteor 17 will oversee the development and promotion of the artists along with USA Network and Yahoo! Music. USA will utilize the artists’ recordings for marketing and programming on the network and will benefit from a flexible source of new music for use on all platforms. Yahoo! Music will employ artists’ music for further exposure. 

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